The next time you hear a sonic logo, pause and think.
Why does it sound like it does?
How does it make you feel?
What do you associate when you hear those notes?
“The Most Valuable Notes In The World” By Vincent Graff (originally aired on BBC Radio 4, 24th August 2007; downloadable here) is a programme which explores the creation of these short bursts of sound. Graff presents interviews by such famed sound designers as Walter Werzowa (Intel’s 5 notes), explaining what makes a successful brand sound - a deceptively simple task.
