Celebrity Jingles!
Why did I find the idea of the self proclaimed “world’s greatest rock band” (The Rolling Stones) singing a jingle for Kellogg’s Rice Krispies so hilarious?
yet I should be used to it as legitimate artists in music still participate in this practice today. For example, the Black Eyed Peas who wrote a special single for Pepsi.
Is it the presentation?
Perhaps singing the words “Rice Krispies” is just not *cool*. You need to sing those words without singing them, as the Black Eyed Peas so masterfully did, “People gather round, have a taste. Melodies all up in your face. We droppin that fluid and you know how we do it.”
Or maybe its just poor associations… particularly with hindsight.
Rolling Stones? = drugs, sex, and fags… not milk and rice krispies.
