The package deal

February 20, 2008

I saw this new Jaguar ad recently and I loved it – great use of music.
It caught my attention, and I think it represented the brand very well (energetic, youthful, sexy, sophisticated and swarve – very desirable!).
The problem is the song is “Hush” covered by Kula Shaker (originally by Deep Purple)…I love the Deep Purple version but have always hated the Kula Shaker rendition. The only explanation I can give as to why I like the advert then is the combination of the visuals.
I know that many adverts were bad because of the use of music (In my opinion, all the coffee/health food adverts that have used a James Brown song), but this Jaguar advert is proof that you need both elements to succeed.


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